Simple, transparent pricing
Choose the plan that fits your validation needs. Start free, scale as you grow. No hidden fees, cancel anytime.
Plan pricing does not include Facebook ad spend. You set your own ad budget per experiment, paid directly to Meta.
Idea Preview
Perfect for trying out Validy
- 1 experiment per month
- 1 landing page
- 3 ad creatives
- 1 audience segment
- Preview landing pages and creatives
- Upgrade to go live with ads
- Basic insights
Indie Hackers
Billed $290/year
- 3 experiments per month
- Unlimited landing pages
- 10 ad creatives per experiment
- Revenue Radar
- 3 audience segments
- Max $200 ad budget
- Basic insights
Compare all features
See exactly what you get with each plan
| Features | Free | Starter | GrowthMost Popular | Pro |
|---|---|---|---|---|
Experiments | ||||
| Experiments per month | 1 | 3 | 12 | Unlimited |
| Landing pages | 1 | Unlimited | Unlimited | Unlimited |
Creatives | ||||
| Ad creatives per experiment | 3 | 10 | 20 | Unlimited |
| Audience segments | 1 | 3 | 10 | Unlimited |
Campaigns | ||||
| Max ad budget | N/A | $200 | Unlimited | Unlimited |
| Campaign deployment | Preview only | |||
| Ad budget is set per experiment and paid to Meta separately from your subscription. | ||||
Credits | ||||
| Credits per month | 50 | 400 | 1,000 | 10,000 |
| Credits power research, landing pages, creatives, and iterations. ~55 credits ≈ 1 full experiment (1 angle). | ||||
Team | ||||
| Team members | 1 | 1 | 1 | Unlimited |
| White-label reports | ||||
Support | ||||
| Email support | ||||
| Priority support | ||||
| API access | ||||
Frequently asked questions
Everything you need to know about our pricing
No. Plan fees cover the Validy platform — AI research, landing page generation, ad creative generation, and campaign deployment. Your Facebook ad budget is set per experiment and paid directly to Meta. We recommend $50–200 per experiment for statistically meaningful results.
Yes, you can upgrade or downgrade your plan at any time. When upgrading, you'll be charged the prorated difference immediately. When downgrading, the new rate takes effect at your next billing cycle.
Credits power AI actions: initial research (10), research iteration (8), landing page (5), image creative (20), video creative (10), copy rewrite (2). A full experiment with one angle uses about 55 credits. Credits reset monthly; you can buy more if you need them.
When you run out of credits, you can either wait for your monthly reset or purchase additional credits. Your experiments and data remain intact, but you won't be able to run new experiments until you have credits available.
Yes, we offer a 14-day money-back guarantee on all paid plans. If you're not satisfied within the first 14 days, contact our support team for a full refund.
Absolutely. You can cancel your subscription at any time from your account settings. You'll continue to have access to your paid features until the end of your current billing period.
We accept all major credit cards (Visa, MasterCard, American Express, Discover) through our secure payment processor, Stripe. We also support payment via Apple Pay and Google Pay.
We offer a free plan that lets you run 1 experiment per month with basic features. This allows you to try Validy before committing to a paid plan. No credit card required to get started.
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